Multi-brand retail centre to launch in Liverpool

Liverpool ONE has secured a 12,000 sq ft space for a multi-brand retail outlet set to open in spring 2025. TFG London will establish the store on South John Street, featuring fashion brands Hobbs, Phase Eight, Whistles, and homeware retailer Inside Story—all under one roof.

This launch will mark the return of all four brands to the city, showcasing their complete collections, including Hobbs' luxury fashion, Phase Eight's occasionwear, and Whistles' contemporary womenswear. The store will also offer specialist collections, such as bridal and petite ranges, along with a luxury styling suite for event shoppers.

Additionally, the Inside Story department will provide a variety of soft furnishings and home accessories.

Caraline Money, Global Retail Director of TFG, expressed excitement about the new flagship store, emphasizing their strategy to open larger stores in key shopping locations like Liverpool, where they have a loyal and growing customer base. The new store will showcase the full collection, offering customers complete outfit suggestions for various occasions in an enhanced shopping environment.

The decision to open in Liverpool ONE is part of a broader investment trend in South John Street, which recently welcomed a significant expansion of the fashion chain Zara. Rob Deacon, director of asset management at Grosvenor, the operator of Liverpool ONE, noted that TFG London's return to the city after five years represents a significant step in the evolution of South John Street, further enhancing the retail offerings available to shoppers.